关键词: 互联网消费, 价值测度, 消费者剩余, 时间利用

Abstract: In the context of the digital economy, new Internet consumption such as social networks, search engines, online videos, online music, online literature, online shopping, and mobile payment has been integrated into thousands of households, bringing huge living convenience and welfare improvements to residents. However, because Internet goods have the characteristics of low monetary expenditure but high time expenditure, it is difficult for traditional value measurement methods based on monetary expenditure to accurately reflect the economic and social value created by Internet consumption. Based on the microdata of the 2018 National Time Use Survey by the National Bureau of Statistics of China, this paper examines the influence mechanism of Internet consumption on residents? happiness by distinguishing different uses of the Internet in work and leisure. Then, based on the theoretical model, the consumer welfare brought by Internet consumption in China is empirically measured, and the development imbalance of Internet consumption is further analyzed from three aspects: regional gap, urban-rural gap and intergenerational gap. This paper is the first study to use time use micro-survey data to measure the welfare value of Internet consumption in China, which objectively reflects the actual situation of Internet consumption in China and provides important enlightenment for promoting the balanced development of new Internet consumption in the context of common prosperity.

Key words: Internet Consumption, Value Measurement, Consumer Surplus, Time Use